4. Our advice
Innovation doesn't always come from where we expect it to: analytical methods for developing innovation strategies are mainly based on a technological approach to innovation. Today, however, sources of value creation seem to come mainly from business innovation.
"From the whale to the shoal of fish": innovation strategy is built on an analysis of the organization in its future environment. Its deployment relies on a flexible internal structure that is open to the environment. Within this structure, each team must have the resources it needs to innovate: "innovation is everyone's business".
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Bibliography
F. Allard-Poesi, "Collective meaning and the collective construction of meaning", in B. Vidaillet (ed.), Le Sens de l'action, Karl E. Weick : sociopsychologie de l'organisation , Vuibert, 2003
F. Grazzini, "Processus d'action stratégique: vers une typologie des profils de managers, dans le référentiel des prismes stratégiques", AIMS, 2009
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