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Xavier DELENGAIGNE: Consultant and trainer, Collectivité Numérique
INTRODUCTION
As soon as a watchdog connects to the web from his or her workstation, whether for professional or personal reasons, his or her IP address immediately identifies him or her as belonging to the company. Searches, keywords and topics of interest can be analyzed by cross-referencing information. This raises the question of the impact of tracking the activity of a company's web watchers. A number of risks have been identified in the event of detection: blacklisting, incomplete information, disinformation, etc.
In order to ensure more discreet monitoring, this fact sheet presents the means and solutions to be implemented to circumvent or reduce the risks of monitoring activity being detected.
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Google Analytics is a data analysis service offered by Google. It enables website and mobile app owners to collect information on user behavior, site traffic, traffic sources, conversions and much more.
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Legal references
Loi n° 2004-575 du 21 juin 2004 for confidence in the digital economy (article 6 II)
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