2. Knowing the risks involved in monitoring activities
The risks are given for prevention purposes only, as not all site managers are malicious people. The aim is not to become paranoid, but to be aware of possible risks.
2.1 Image risk
If the identified company is the subject of public inquiries or is the victim of a scandal (health, agri-food, etc.), the source manager may alert the press or directly write an article reporting that this company is accessing its site regularly to retrieve information related to the ongoing investigations.
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Knowing the risks involved in monitoring activities
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Google Analytics is a data analysis service offered by Google. It enables website and mobile app owners to collect information on user behavior, site traffic, traffic sources, conversions and much more.
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