3. Illustration of the approach
To illustrate this, we'll look at the case of a company specializing in the 100% plant-based formulation of hygiene and cleaning products. This SME offers alternative products to synthetic-based detergents, thus differentiating itself in a highly competitive sector. It focuses on formulation, preferring to source biobased ingredients from agro-industry manufacturers. The brand developed by this company has an international presence, mainly in Europe. The company sells its products on a B to B (Business to Business) and B to C (Business to Consumer) basis. It has filed three patents: two on biocides and one on water-solubility.
3.1 Internal Audit
The company's main product ranges are disinfectants and surface and floor cleaners for a very broad and diversified...
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Illustration of the approach
Conclusion
Article included in this offer
"Management and innovation engineering"
(
435 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Bibliography
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
