Practical sheet | REF: FIC1058 V1

Use blogs to identify experts and trends

Author: Xavier DELENGAIGNE

Publication date: April 10, 2022 | Lire en français

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4. Create your own blog

With time and a great deal of personal investment, the blogger benefits from a "pundit effect", i.e. his expertise places him at the heart of the network and a community. This community feeds him information in push mode (without him having to go out and find it).

Setting up your own blog can be an interesting strategy for the market watcher. It allows them to become a central node in the circulation of information in their field of reference, and also to make contact with other experts in their field.

What's more, creating a blog doesn't require advanced computer skills. You can choose from :

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