Practical sheet | REF: FIC1058 V1

Use blogs to identify experts and trends

Author: Xavier DELENGAIGNE

Publication date: April 10, 2022 | Lire en français

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    2. Target your results with blog directories

    The use of blogs is currently declining. The success of social networks is certainly a major factor.

    And yet, in the face of social networks, blogs still have definite advantages:

    • become the center of gravity for a community;

    • more space to express themselves (beyond Twitter's 280 characters, for example);

    • produce unique, high-quality information.

    Currently, the blogosphere is divided into three universes:

    • digital ;

    • politics ;

    • lifestyle.

    Many bloggers quickly became discouraged by the time it took to produce content. They often turned their blog into a curation tool....

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