6. Our advice
6.1 Think of the revenue model as an intrinsic part of the offer to be improved
The revenue model is part of the overall business model analysis you need to carry out before launching, or at the same time as revising, a product or service offering. It's a good idea to scan the various possible revenue model alternatives systematically, and in particular third-party models, which can often prove fruitful to consider.
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R. Durand, P. Dussauge, B. Garette, L. Lehmann-Ortega, Strategor , Dunod
A. Osterwalder & Y. Pigneur, Business Model (Nouvelle) Génération , Pearson
L. Lehmann-Ortega, Reinvent your business model , Dunod
A. Osterwalder & Y. Pigneur, Value Proposition Design , Pearson
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