7. Mistakes to avoid
7.1 Don't confuse floor price with market price
The floor price is the acceptable price given the observed costs of producing and selling the product or service, taking into account a minimum margin acceptable to the company. The market price is the price that customers are willing to pay for the offer, given the value they perceive in it. The market price must of course be higher if possible, and at worst equal to the floor price.
SCROLL TO TOP7.2 Don't analyze the revenue model on a heterogeneous set of products and services
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Mistakes to avoid
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R. Durand, P. Dussauge, B. Garette, L. Lehmann-Ortega, Strategor , Dunod
A. Osterwalder & Y. Pigneur, Business Model (Nouvelle) Génération , Pearson
L. Lehmann-Ortega, Reinvent your business model , Dunod
A. Osterwalder & Y. Pigneur, Value Proposition Design , Pearson
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