3. Key benchmarks for crisis management

Crisis is a runaway phenomenon that destabilizes organizations and their leaders. As we have seen, there are now many factors of vulnerability that are conducive to crises, and their multiplication has created a situation of social distrust that lowers the threshold for triggering crises. However, there is no such thing as fatality, and failure is not inevitable. There can be no ready-made recipe, since every situation and every company has its own specificities. But there are a few intangible principles that can serve as guidelines. The guiding principle of management must be to win and keep the trust of all stakeholders.