5. Hair loss problems

Shampoos designed to prevent hair loss claim different actions. These include strength, vitality, redensifying and energizing effects... These reflect a number of attempts to limit hair loss by strengthening the hair. The strength of hair is sometimes associated with the strength of man (such as Samson's hair). That's what the marketing pitch for a shampoo made in France from Beluga caviar tells us.

^® Natura Siberica anti-hair loss activating shampoo with caviar extracts (for men only) is "for strong, courageous, confident men", we're told. Siberian caviar, hops, vitamin B, taurine and burdock are highlighted by the brand. Hops (Humulus lupulus ) are certainly not a plant to be favored in cosmetics. As early as 1953, a significant estrogenic effect (50 times less estrogenic than estradiol, however) was demonstrated. Other authors have...