2. Digitizing the value chain
2.1 From Commodity Chain to Uberization
The concept of the geo-economic frontier is evolving. As noted in the previous chapter, some economic operators are choosing to optimize their interests in a "convenience" configuration. These operators structure their costs by calling on partners or simple players who are geographically distant. In this way, the convenience chain is understood as an alignment of interests in the name of a common, temporal competitive advantage.
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Digitizing the value chain
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