2. Development of a new product marketing strategy
The strategy is no longer to add a little more value to products that will be unfeasible and unsellable tomorrow, but to thoroughly redesign products that will meet tomorrow's consumer needs and material possibilities.
2.1 Ensuring the company's long-term future
To give the company hope of survival, we simply need to look at the major environmental and social dangers and challenges, which are in fact incredible opportunities, leading to the invention of new products or services, or even new professions.
Today, however, it's no longer the big companies that eat up the small ones, but the fast ones that outstrip the slow ones. Many small and medium-sized businesses have committed themselves to these...
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Development of a new product marketing strategy
Product marketing strategy
Article included in this offer
"Environment"
(
515 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Bibliography
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
