7. Evolution of the sales function
The bond forged in the relationship becomes essential. One of the major pitfalls of sustainable development products is the ability of sales people to evolve. As is often the case, they don't know how to sell these new subjects, which leads to marketing failure and the death of the product. And that's when you get the wrong impression: "there's no market".
7.1 Profile of a good classic salesperson
He's after the biggest possible immediate sale. While this ensures the company's short-term survival, it can be detrimental in the medium term.
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