Cost of obtaining quality

Satisfying a customer means providing him with the product or service he expects, in the shortest possible time, at the lowest possible price, with maximum reliability. But a company's strength lies not only in satisfying its customers, but also in anticipating their needs, and having a policy that delivers short-term profitability while guaranteeing medium- and long-term viability. All these elements are key to a company's performance.

In the company's overall process, at every stage of product development, there is a potential source of malfunction generating non-quality: the unexpected in the company's normal operation that costs it directly or indirectly (i.e. with a certain time lag). There is a tool that can be used to control and reduce these non-quality costs: the cost of obtaining quality (COQ).

The purpose of this article is to familiarize the reader with the COQ. Here you'll find information on its content (descriptive or technical manual), how to set it up in your company (start-up manual) and how to use it (operating manual).

COQ users will learn how to improve their performance and make it an extremely useful management tool, both in terms of profitability and corporate strategy.