1. Creativity

Creativity, like many themes that run through the economic world, carries both meaning and contradiction. It is necessary, even a "duty," for engineers to question the practices they implement in the course of their professional activities.

So, let's start by asking ourselves why we should be creative or why we should implement creative approaches.

A quick search for answers to this question on the Internet yields many cheerful and general formulations, akin to a profession of faith.

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