Article | REF: AG2225 V2

Industrial creativity Definition and coaching methods

Author: Pascal ALBERTI

Publication date: May 10, 2017 | Lire en français

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    3. Some tools and methods to aid creativity

    When we talk about creativity or creative processes, we recognize that part of this activity involves cognitive or even "enactive" processes that current science has not yet unlocked. But does that mean we should simply accept randomness and do nothing?

    Here we discuss a few tools that aid creativity. The tool itself does not produce anything, but when used skillfully, it can provide humans with effective support for their creative output.

    That said, let us accept as a starting point that there are no good methods or tools in absolute terms. We must therefore be able to propose and adapt tools according to the cognitive profiles involved and the contextual objectives to be met.

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