Strategic diagnosis
Strategic management and corporate governance - Startegic approaches
Article REF: AG1300 V1
Strategic diagnosis
Strategic management and corporate governance - Startegic approaches

Author : Jean-Jacques PLUCHART

Publication date: April 10, 2009, Review date: December 26, 2017 | Lire en français

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2. Strategic diagnosis

2.1 Framing the competitive field

The strategic players must first define the company's current and future competitive field (or field of "strategic action", "battlefield"...).

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2.1.1 Notion of relevant competitive field (according to Bidault)

This field covers the universe (or eco-system) of organizations, resources, outlets and (socio-cultural) values, in which the company carries out its business (or businesses) and implements its strategy; it is structured into sectors of activity, technological...

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