1. Towards a systemic and multidimensional set of Eco-ideation Stimulation Meso Mechanisms
The eco-innovation approach is an ambitious one that proposes considering the environment as a new development value for the company. The environment is no longer associated solely with the development of the product itself, but with the development of a new offering and/or the implementation of a new business model for the company. This approach focuses on added value for stakeholders, and aims for a more radical improvement in the offering, which may be a product, a service, a new business model, or a combination of all three.
As early as 1996, Fussler and James defined eco-innovation as the process of developing new products, processes or services that bring value to both the customer and the company, while significantly reducing environmental impact
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Towards a systemic and multidimensional set of Eco-ideation Stimulation Meso Mechanisms
Description of the eco-innovation approach based on a coherent set of IEMs
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