Consumers and visio-tactile
Sensory analysis of automotive interior materials: touch/vision
Article REF: AM3292 V1
Consumers and visio-tactile
Sensory analysis of automotive interior materials: touch/vision

Authors : Sébastien CROCHEMORE, Daniel NESA, Stéphane COUDERC

Publication date: April 10, 2004 | Lire en français

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4. Consumers and visio-tactile

  • Numerous consumer studies reveal a major revival in intangible values . In addition to the "primary" functions of protection and enhancement, materials must attract the consumer's attention and encourage touching. This observation applies to all sectors of activity. For example, the matte finish and blocking feel of a sole can be sought after to reassure and guarantee sportsmen and women that their footwear will always grip

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