6. Optimizing hyperlinks

6.1 Internal links on your pages

First and foremost, we're going to start with the links on your web pages, since these are the ones you're most familiar with...

It's important to realize that links are very important to search engines, as they enable their spiders to crawl your site and "pick up" other documents. The robots ("spiders") follow the links on your pages and index numerous documents without you having to make any submission. So it's very important that your links are "spider-compatible", as we'll see later.

There's one...