5. URL optimization

First very important point: it's essential to have your own domain name if you want to get good referencing for your website... Addresses like perso.votre-fournisseur-d-acces.com/your-company/ or others are perfect at first, to test the network without any real strategy and create a website "just to see", but if you have any ambition on the Web and Internet, buy your domain name as soon as possible. The expense (between 10 and 20 euros per year, or even less) is a real investment. Don't hesitate for a second - you'll soon realize the radical difference it makes to your search engine optimization.