Optimizing a website for search engine optimization (SEO)

Overview

ABSTRACT

Search engines account for nearly half of the traffic on a website in general. Optimizing site pages is therefore essential to attract quality traffic toward your source of information. This involves several steps: technical (HTML tags), writing (pertinent text, interesting and containing the right keywords) and links (backlinks, providing popularity). This article explains the different relevancy criteria used by Google, Bing and other algorithms, and the best way to implement them in your web pages.

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AUTHOR

Olivier ANDRIEU: Consultant, site editor http://www.abondance.com

INTRODUCTION

Search engines generate more than a third of all visits to a website, making them an impossible source of traffic to ignore. It's therefore essential to achieve good visibility on Google and its competitors. To achieve this, you need to design your site and web pages to be responsive to search engine relevance criteria, so that your information sources are as optimized as possible in relation to these tools. This article aims to help you with this task, which is known as natural search engine optimization (SEO).

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KEYWORDS

search engine | Google | seo | search engine optimization

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