8. Other relevance criteria used by search engines

Google communicates that it uses 200 relevance criteria to evaluate the relevance of a page to a given query. We've seen the main ones in this article. But there are many more.

• Web performance (page load time)

  This criterion, which Google has been talking about for years, rates page loading time through several indicators called Core Web Vitals. The faster a page loads, the better it will be assessed by the engine. In actual fact, this has a major impact on the user, who doesn't like to wait (UX or user experience), and on the crawl by the engine's robots (notion of "crawl budget"). As far as ranking is concerned, the influence of this criterion is very slight (at least in early 2022).

• HTTPS

  Google has often said that a...