7. Abbreviations and acronyms
CRM: customer relationship management
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Abbreviations and acronyms
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"Quality manager"
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Bibliography
Panorama des produits et conduite de projet CRM – LEFEBVRE, EYROLLES, 2000
Customer Relationship Management – Stanley A. BROWN, EYROLLES, 2001
Customer Relationship Management– F. JALLAT, PEARSON, 2018
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