4. Our advice
4.1 Choose a CRM tailored to your business and the skills of your teams
Before making your choice, first gather the right information about your customers:
Are they customers, prospects, partners, a mix?
How do you manage your prospects' progress through your sales tunnel?
And don't forget to choose a CRM that's compatible with the rest of your existing tools.
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Bibliography
Panorama des produits et conduite de projet CRM – LEFEBVRE, EYROLLES, 2000
Customer Relationship Management – Stanley A. BROWN, EYROLLES, 2001
Customer Relationship Management– F. JALLAT, PEARSON, 2018
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