2. What are the main benefits of implementing a customer relationship management application?
The benefits of implementing a customer relationship management application are numerous: save time, improve customer service, optimize marketing campaigns...
2.1 Efficiently monitor sales activity
The CRM application provides a dashboard containing a wealth of customer relations data and information. This enables you to keep your business under control and circulate information rapidly between departments. You'll be able to adapt in real time and define the measures you need to put in place to respond rapidly to customer needs.
You'll have access to relevant business indicators: conversion rates, performance...
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What are the main benefits of implementing a customer relationship management application?
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Bibliography
Panorama des produits et conduite de projet CRM – LEFEBVRE, EYROLLES, 2000
Customer Relationship Management – Stanley A. BROWN, EYROLLES, 2001
Customer Relationship Management– F. JALLAT, PEARSON, 2018
ToolReference standards
Qualicert (certification)
NF Service Relation Client (label)
Social responsibility in customer relations (label)
ISO 18295 – Service requirements for customer contact centers (standard)
ISO 9001 (standard)
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