Master the customer relationship management process

Customer management is the process of managing the relationship between your company and your customers. Good customer relations also require solid internal processes to structure your activity. This is usually the responsibility of the sales team manager, but it depends on the structure of your team.

There are many advantages to good customer relations:

• It's worth remembering that the cost of an existing customer is 5 to 25 times less than that of a new customer;

• Satisfied customers will stay with you longer, saving you resources that can be devoted to finding new business.

You will help to develop your organization's sales process, validate it and support the process manager in its implementation.

You'd like to learn more about the particularities of this business approach to customer relationship management, the vocabulary and tools used, and be in a position to integrate it more effectively into your quality management system.

This practical information sheet is intended for you.