5. Mistakes to avoid
5.1 Don't hesitate to ask for support
Most CRM projects that fail are due to a lack of support. This choice is just as important as the choice of CRM software itself. You don't want this to be an obstacle to your company's transformation.
In fact, the success of your project depends mainly on your integrator's ability to understand your sales, marketing and customer service issues... and not just your technical ones.
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Bibliography
Panorama des produits et conduite de projet CRM – LEFEBVRE, EYROLLES, 2000
Customer Relationship Management – Stanley A. BROWN, EYROLLES, 2001
Customer Relationship Management– F. JALLAT, PEARSON, 2018
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