List all substitute products
Competitive analysis for product functional analysis (FA)
Practical sheet REF: FIC0621 V1
List all substitute products
Competitive analysis for product functional analysis (FA)

Author : Delphine Mathilde COSME

Publication date: April 10, 2012 | Lire en français

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2. List all substitute products

What product or service might the user prefer to replace what you offer?

If you sell tumble dryers, the following alternatives are available:

  • dry the laundry by placing it on the objects in the house without any other artifice;

  • drying laundry by stretching it out on wires or specific elements;

  • use the heat from a radiator, stove or fireplace;

  • Use an enclosed, heated and ventilated room or cabinet for drying clothes;

  • use a machine with a rotating element, heated and ventilated, the air is expelled to dry the laundry;

  • Use a machine with a rotating, heated and ventilated element, where the air is dried to dry the laundry.

...

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