3. Analyze your competitors' influence on your product or company
Before you can talk about influence, you need to know your company well, analyze the strengths and weaknesses of each department within it, and be clear about any criticism or praise that you and the workgroup may identify.
3.1 List your company's strengths and weaknesses
What competitive advantages does your company currently have in :
your products: their strengths and weaknesses (performance, functionality, design, brand image, technology, etc.);
market position (presence, location, distribution, sales force, market share, etc.);
your prices (appraised value, use value, etc.) ;
environmental threats (changes...
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Analyze your competitors' influence on your product or company
Study the impact of industrial espionage on your business
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