1. Develop an eco-design strategy

To carry out effective eco-creative research, you first need to identify the weak points, or "Achilles heel" of the product to be designed. For an existing product, you can find synthetic environmental assessments, or environmental profiles, on neighboring or competing products.

This will enable you to build, with your customer, a strategy for reducing environmental impact and increasing consumer-perceived value. To build and represent this strategy (which depends on the product area), you can use an Ecodesign Web-type radar diagram. For each axis proposed (selection and use of materials, distribution, use, etc.), you will make a qualitative assessment of the product, on a graphical scale from "Very bad" to "Very good".

Your user-focused approach to product use is a real asset when it comes to reducing the significant impacts associated...