3. Add value to your approach
Communicating your innovation or technological increment can take the form of an advertising spot e.g. on your website. It can also appear on the product itself.
Depending on the budget allocated to the initial project, you may also be able to apply a logo, have your product certified, or publicize the standard(s) your new product complies with. In the following appendix (see to go further), you'll find a few examples of standards or certifications to which biopolymers may be subject.
Do you have a project in mind, but don't have the R&D structure to carry it out? You can approach a university laboratory with which you can set it up.
This type of approach can entitle you to research tax credits, which can drastically reduce the cost of your ecological innovation...
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Bibliography
Lemonde.fr (2010) - Non-biodegradable plastic bags to be taxed in 2014 http://bercy.blog.lemonde.fr/2010/12/21/les-sacs-en-plastique-non-biodegradable-seront-taxes-en-2014/
Specialized research laboratories
École des mines d'Alès - Centre des matériaux de grande diffusion (Alès, Gard)
Polymer engineering laboratory for high technologies (Strasbourg, Alsace)
University of Montpellier II - Agropolymer engineering and emerging technologies (Montpellier, Hérault)
École des mines de Douai...
Websites
Official presentation of the research tax credit : www.industrie.gouv.fr/enjeux/innovation/credit-impot-recherche.php
European bioplastics lobby: en.european-bioplastics.org
...
Magazines :
Bioplastic Magazine
Green News Plastic
JEC magazine
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