3. Evaluate the cost of the sample

All too often, we tend to consider only the standard value of a sample as the price, seemingly ignoring, consciously or unconsciously, a whole environment which means that the real price can sometimes be 10 or even 100 times this value. Of course, there can be no question of passing on these extra costs to the customer (especially potential customers).

On the other hand, you need to know how to minimize these additional costs, so that the supply of a few samples doesn't eat into your margins on standard products.