3. What happens if there is a cost drift before the T0 date?
Among the risks inherent in the project, some may lead to higher costs than expected:
cost of design, prototyping and testing,
other expenses (market research),
but also investment,
with obvious repercussions on the entry ticket.
Using the previous example (§3), the entry ticket is increased from 10 to 20,000 k€. The previous figure shows that the breakeven point is shifted by one year, and that the profit generated is down by 50,000 k€.
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