The economic performance of a project through direct added value (DAV)

This sheet describes a method for evaluating and steering the economic performance of a product and/or service development project, based on the concept of direct added value (DAV).

Unlike the cost price analysis method (see Methods for assessing the economic performance of a project [FIC 1139] ), whose results are compared with sales price objectives, and which requires a very large amount of data and the use of coefficients derived from the company's fixed cost allocation keys, VAD is a systemic approach to the economics of a project, which is simpler to implement and, above all, more effective, enabling us to optimize results.