Glossary
Changing consumer habits through design
Practical sheet REF: FIC0683 V1
Glossary
Changing consumer habits through design

Author : Flore VALLET

Publication date: September 10, 2012, Review date: July 11, 2017 | Lire en français

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8. Glossary

Persona

A fictitious person who represents a target group. Each persona has several attributes that enrich the profile to better characterize the target: surname, first name, age, gender, lifestyle, consumer profile, etc.

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