Design a sustainable business model to deploy your innovation in the healthcare sector

If you want to deploy a product or service innovation in the healthcare sector, you need to bear in mind that the payers are not usually the patients. Rather, in the majority of cases, they are other stakeholders such as the State, the Caisse Nationale d'Assurance Maladie, mutual insurance companies and supplementary insurers. These are the people who will indirectly finance your innovation, and whom you'll need to convince of the merits of your project.

This fact sheet will help you define business model scenarios to support your future negotiations. The successful deployment of your innovation will depend in part on how the new added value is shared between as many players as possible.