Distribute your watch on social networks

Social networks are particularly well-suited to disseminating the results of a watch, particularly in the context of a scientific watch or news monitoring.

It's all about investing in this world of sharing and building loyalty among a wide and varied audience. In particular, distribution via social networks encourages the creation of a watch community, drawing on the power of collective intelligence.

• But how do you target your audiences in these vast territories?

• How do you select the networks best suited to disseminating your intelligence?

• How can public social media and internal social networks complement each other?

• How can you automate distribution so as not to get lost in time-consuming publication?

This fact sheet outlines best practices for broadcasting via the rapidly evolving medium of social networks.