Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
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Véronique MESGUICH: Strategic intelligence consultant and trainer
INTRODUCTION
Social networks are particularly well-suited to disseminating the results of a watch, particularly in the context of a scientific watch or news monitoring.
It's all about investing in this world of sharing and building loyalty among a wide and varied audience. In particular, distribution via social networks encourages the creation of a watch community, drawing on the power of collective intelligence.
But how do you target your audiences in these vast territories?
How do you select the networks best suited to disseminating your intelligence?
How can public social media and internal social networks complement each other?
How can you automate distribution so as not to get lost in time-consuming publication?
This fact sheet outlines best practices for broadcasting via the rapidly evolving medium of social networks.
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Distribute your watch on social networks
Know your target audience to effectively disseminate your watch
Bibliography
Bielka S., Le guide du community manager . Gereso eds, 2021.
Rissoan R., Réseaux sociaux : Comprendre et maîtriser ces nouveaux outils de communication . ENI, 2018.
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