4. Optimizing distribution on social networks
To effectively disseminate your intelligence via social networks, you need to adopt the best practices outlined below.
4.1 Vigilance point 1: keep it short
Publishing via social networks requires short forms, generally accompanied by high-quality visual elements. The aim is to attract the attention of audiences.
However, the content to be distributed as part of the monitoring process can sometimes be long and complex, and it's difficult to summarize its content in just a few short lines.
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Optimizing distribution on social networks
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Bibliography
Bielka S., Le guide du community manager . Gereso eds, 2021.
Rissoan R., Réseaux sociaux : Comprendre et maîtriser ces nouveaux outils de communication . ENI, 2018.
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