2. Use networks adapted to the nature of the watch and the target audience
Not all types of intelligence are suitable for distribution via social networks! Because of their very open, cross-disciplinary and real-time nature, social networks are particularly well suited to the dissemination of news, scientific and technical, or legal intelligence.
On the other hand, a competitive, marketing or e-reputation watch requires a more restricted distribution, within a private community, which can use corporate social networks or instant messaging.
It's also important to consider your audience's use of information beforehand. For example, if your audience is professional, you'll probably find it easier to reach them on LinkedIn. It's therefore important to differentiate the types of social networks on which to broadcast. The following table outlines the characteristics of the main social networks and their relevance to...
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Use networks adapted to the nature of the watch and the target audience
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Bibliography
Bielka S., Le guide du community manager . Gereso eds, 2021.
Rissoan R., Réseaux sociaux : Comprendre et maîtriser ces nouveaux outils de communication . ENI, 2018.
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