7. Frequently asked questions

How can I convince my industrial customer to commit to an eco-design approach?

You can give your customer several arguments to convince them to commit, such as: response to current or future regulatory pressures, consumers' environmental requirements, cost control, improved brand image, opportunities for innovation and the conquest of new markets, incentives from public authorities...

How can you compare two concepts with very different levels of innovation?

It's a real challenge to distinguish between two concepts, one not very innovative and the other very forward-looking in environmental terms. One way of doing this is to characterize the service rendered by the two concepts produced (see notion of functional unit), and then to attach one or two measurable criteria to it in order to get an initial idea of the...