4. Generate eco-concepts and simply compare several alternatives
Your creative research is based on the strategic axes defined in step 1. The result will be a large number of improvement ideas specific to the product in question. You will then combine some of these ideas to obtain several concepts, with increasing levels of questioning (short, medium and long term). A first selection of ideas can be made in a working group, by qualitatively evaluating environmental performance and innovation potential (see below).
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Generate eco-concepts and simply compare several alternatives
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