3. Capitalizing on and promoting your eco-design approach

3.1 Capitalize

Eco-design is part of a continuous improvement process. Therefore, all information generated, particularly environmental data, must be capitalized on so that it can be reused in future iterations. This type of information includes:

• the environmental profiles of existing solutions and the eco-designed product;

• the idea sheets and/or concepts generated during the brainstorming phase;

• the company's position within its regulatory environment;

• technical, technological, and economic feasibility studies.