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Practical sheet | REF: FIC0237 V1

Imagining product evolution using the 9-screen matrix

Author: Denis CHOULIER

Publication date: September 10, 2011, Review date: June 12, 2024 | Lire en français

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     INTRODUCTION

    Your products, especially if they are commercially successful, need to evolve regularly to stay in the innovation race and maintain their market share. Would you like to take the future of your products more fully into account in your innovation strategy? The "9 screens" tool enables you to structure your thoughts on the possible evolution of an object or a technical system.

    This sheet will help you answer questions such as :

    • What do we expect from this product for tomorrow?

    • What features would you like it to have?

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