Practical sheet | REF: FIC0237 V1

Imagining product evolution using the 9-screen matrix

Author: Denis CHOULIER

Publication date: September 10, 2011, Review date: June 12, 2024 | Lire en français

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1. Mastering the "9 screens" tool

The "9 screens" matrix is a representation on a flat surface (sheet of paper, Excel® table, chart...) organized along two axes. The horizontal axis is a temporal axis, generally comprising three periods: past, present and future. The vertical axis is a systemic axis, also divided into three parts:

  • description of your midline system;

  • description of the subsystems that make it up on the low line ;

  • description of one (or more) "super-systems" on the top line.

Nine boxes are defined.

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