Practical sheet | REF: FIC0237 V1

Imagining product evolution using the 9-screen matrix

Author: Denis CHOULIER

Publication date: September 10, 2011, Review date: June 12, 2024 | Lire en français

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    4. Resolving contradictions

    When stating "future" features, start by considering each line as an independent development, even if it appears at first sight to be questionable or inconsistent with the overall development. Only then will you choose to dismiss the unacceptable (you have the right to do so!), or to state the inconsistencies of the whole. These inconsistencies are called contradictions (see Using the matrix to resolve technical contradictions [FIC 0357] ). Resolving them is a good way to innovate.

    Examples of the pitter-patter, for trends not necessarily made explicit...

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