2. Integrating sustainable development issues into the innovation process
This section presents a box of tools and methods to help companies take up the challenges corresponding to their situation (S1 to S4) in terms of integrating SD issues. This non-exhaustive list is intended to provide food for thought and ideas for action.
2.1 Product or service design approach
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Situation S1 – Green or fair trade products
This approach (S1), which involves designing products and services that are more respectful of the environment and human beings, stems from the identification of new needs expressed in particular by customers who are sensitive to responsible consumption. This type of consumption has encouraged the emergence of new markets and, to make these markets more reliable, has given rise...
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Integrating sustainable development issues into the innovation process
Organizational innovation as a lever for progress
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