2. Communicating via social media

The community manager is often referred to as the person in charge of communication on social media, depending on the different platforms used by companies. There are a plethora of them, the best known today being Facebook, Twitter, LinkedIn, Pinterest, Instagram, Foursquare, etc.

Communication on these new media varies from platform to platform, but they all have one thing in common: they let users comment on brand publications, which is the real change brought about by social media. Indeed, today, everyone has a platform to make their voice heard, not only by brands, but also by all the other stakeholders in the economic environment (other customers, competitors, shareholders, journalists, etc.) in which the company operates.

Companies, through their community managers, are therefore confronted with new and sometimes numerous sources of...