Real-time monitoring

Real-time monitoring has become a necessity since the early 2010s, with the proliferation of content from social networks and the democratization of smartphones. Real-time monitoring is particularly well suited to e-reputation monitoring and crisis management, but also applies to other, more traditional types of monitoring (media monitoring, marketing monitoring, social monitoring, etc.).

Real-time intelligence enables you to immediately gather and analyze data about events, companies, people, etc., from the web or social networks. But this notion of real time is sometimes blurred, and it's important to differentiate between tools.

This fact sheet presents an overview of real-time intelligence tools and practices, and their main functionalities.