3. Know the main tools

There are many players in this very dynamic market, including Meltwater, Brandwatch, Synthesio, Visibrain, Mention, Talkwalker, Alerti... All these solutions combine the collection and real-time analysis of content from different social networks, using their APIs (programming interfaces). Beware, however, that the monitoring of certain networks such as Facebook or LinkedIn is sometimes incomplete.

Analysis is based on various metrics (number of mentions of a brand or person, calculation of engagement or reach, etc.). Some platforms attempt qualitative analyses of the sentiment expressed.

These platforms present results analysis in the form of dashboards and graphs, which can be updated in real time.